 Products > Location-Based Services > Applications > Mobile Search
Location-Enabled Mobile Search Xypages™ Location-Enabled Mobile Search TCS Xypages™ allows a wireless carrier to provide local search access to mobile subscribers seeking the nearest location of their favorite brand or service. Using a simple phone call to capture the caller's current location, subscribers can find the nearest point of interest (POI), such as ATMs, coffee shops, hotels, etc. Xypages retrieves the address of the nearest desired brand or service and sends it directly to the mobile phone or device via Short Message Service (SMS). TCS' Xypages does not require a downloadable client application and can be used by virtually all US cell phone subscribers. Xypages software enables carriers to operate branded location-based marketing and promotional campaigns to mobile subscribers. Xypages' powerful core technology contains a robust feature set that creates a variety of revenue-generating location services: - Location-based promotions
- Simple phone number access
- All-in-one location service
- SMS message content delivery
- Localized mobile search access to POI data
- Rewards programs
- Hosted and managed service
TCS's Xypages also offers co-branding and promotions to mobile users that opt-in to the service via a simple phone call. This approach allows the carrier to team with a branding partner to unobstrusively sell advertising directly to the mobile consumer. The enhanced services offered with Xypages lead to greater carrier revenue by increasing SMS and Directory Assistance traffic.
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